What does the “A -15%” statistic mean when shopping for armor

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I was shopping for some armor last night, and I noticed a statistic on the armor purchase screen that I hadn't seen in previous AC games. It looked like the "Assassin's Logo" (a stylized A of sorts) followed by "-15%". What is this for?

I didn't notice it on the armor/inventory equip screens after I'd purchased it. My best guess is it's some sort of discount for being an Assassin. I could see why you might want to give a guy who has robes full of pointy things a discount, but why 15%? If it is a discount, how can I get a bigger one?

Best Answer

For Owning the shop, you get 15% reduction on the prices of items. When you get to cappadoce, everything costs 15% more because they are under control of the templars.