What time of day are games released on the 3DS eshop

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It's technically the release day for Pokemon Battle Trozei, seeing as it is after midnight where I am. I went to the eshop, however, and while I can find the game and view its details, I can't actually purchase it yet.

That makes me wonder – is there a specific time of day after which games that are due to release on the eshop for that particular day will release?

Best Answer

In the U.S., the eShops (3DS and Wii U) update at or around 9 A.M. Pacific Time on Thursdays. In the early days of the Wii Shop Channel, this used to occur on a Monday. Some retail games that are available for download from either shop (Mario Kart 8, Tomodachi Life, Professor Layton vs. Phoenix Wright Ace Attorney, etc.) aren't made available for release until a specified date - usually on a Friday.