If a hobgoblin wizard had a familiar summoned, would that familiar count as an ally, thus boosting the Saving Face ability?
Saving Face:
Hobgoblins are careful not to show weakness in front of their allies, for fear of losing status. If you miss with an attack roll or fail an ability check or a saving throw, you can gain a bonus to the roll equal to the number of allies you can see within 30 feet of you (maximum bonus of +5). Once you use this trait, you can't use it again until you finish a short or long rest.
Best Answer
Yes, it would
The Sage Advice Compendium confirms that familiars are allies:
Since it counts as an ally for Sneak Attack, it would count as one for any other effect as well.