There's no need to house rule this — you just need to start enforcing its restrictions. Allow me to draw your attention to its area of effect:
4 square″ + 1″ square/level
(Aside, this is taken from PHB page 95, since the Illusionist version of the spell has different range and area of effect.)
These are table inches, which we could convert to feet/yards, but the following will be simpler if we just compare table inches directly with fireball's numbers.
A fireball has a radius of 2″. Let us ask then, “what level would an illusionist have to be to cast a phantasmal force large enough to contain a 2″ radius sphere?” Let's make a first-order approximation using the minimum number of 1″ squares necessary to create an area in which the image of the sphere could appear. The area of effect of fireball is three-dimensional, but the area of effect of phantasmal force is two-dimensional, which presents an odd issue. However, phantasmal force is described as being able to create images “within the boundaries”, so let's be as generous as the spell seems to be intended, and say that the vertical space it can create the illusion within is “good enough” for our purposes and we just need the footprint of the illusory fireball to fit inside the phantasmal force's area of effect.
We'll assume as a first-order approximation that each 1 square″ of area of effect can't be divided, so they have to be tiled as whole square table inches. Inscribing a 4-unit sphere's footprint (a circle) inside a pixelized shape requires a 4×4 square of squares, or 16 tiled squares.
So, as a first approximation, an illusionist needs to have 16 square table-inches of area of effect to play with to be able to make a phantasm of a full fireball. That requires being level 12 to pull off.
But maybe you think tiled squares aren't generous enough. Let's allow the table-inch squares of area of effect of the phantasmal force to be subdivided infinitesimally so that the area can be a cylinder that just barely contains the footprint of an illusory fireball and see where that gets us. (Some DMs might reject this move since the area of effect is given in squares and they may require a straight-edged area of effect, but some others might allow it with the reasoning that it's fine as long as the final area matches regardless of shape.)
A 2-unit-radius sphere has an area through its widest point of just over 12½ units, rounding up to 13 square″ required. So even being super-generous, it would still take an illusionist of level 9 to use phantasmal force to create an illusory fireball.
Clearly, creating illusions of fireballs with phantasmal force isn't something that your players should be doing at first level, or even 5th level when their magic-user friends are starting to throw real fireballs.
Conclusion: You don't need to house rule, just give the players a reality check
So, there you have it: you don't need to house rule this at all, you just need to pay proper attention to the relatively small area of effect, and break the news to your players that you've been accidentally letting them create a 9th-level illusionist's phantasmal forces before they were actually 9th level, and won't be doing that any longer.
If they are 9th- or 12th-level, then this isn't overpowered at all, because they have access to equally (or more) powerful effects already and cleverly using their resources like this should be letting them paste low-HD enemies by the truckload. So again, there simply isn't a problem if the area of effect is enforced.
Addendum: Don't overlook the audio limitation either
The above is all completely ignoring the impact of the stipulation that a phantasmal force is silent. Is a fireball silent? Not at all. An illusory fireball with no sound effects is not very convincing, and unlikely to fool even stupid opponents, even stupid opponents who have already been hit by a real fireball. In fact, having just experience a real one with all the sound and fury of real fire, they'd be more likely to notice that a silent one is not quite right.
No, because the Illusion can no longer be passed through.
To quote Major Image:
Physical interaction with the image reveals it to be an illusion, because things can pass through it.
Illusory Reality
When you cast an illusion spell of 1st level or higher, you can choose one inanimate, nonmagical object that is part of the illusion and make that object real. For example, you can create an illusion of a bridge over a chasm and then make it real long enough for your allies to cross.
Because the Illusion is now temporarily a real, tangible object, it assumes all facets of reality - a lack of translucency. Because the spell specifies that only one object of the illusion becomes real, it follows naturally that the rest of illusion remains illusory to the Illusionist and enemy.
Whether or not the enemy knows that the illusion is now a tangible object is not specifically covered, and up to DM fiat.
Best Answer
Sure, this works. The bridge doesn't 'exist only in their own minds', though. It becomes real:
When you create the phantasm, only you can see it. When you decide that it's real, suddenly everybody else can see it too. Note that convincing yourself to use Illusory Reality on illusions you have convinced yourself are real may be tricky, depending on your DM. Bridges are a pretty safe bet, though. Bridges totally seem like something I might have tricked myself into thinking was there when really it wasn't there so that I could get to the other side. That and staircases. And it never hurts to give it a shot.