I've noticed the same thing, that is people using the term "house rule" in contexts that seem to be outside the lines I consider them to cover.
GMs do a lot of things - they set down rules acknowledged to be always in effect, they make judgement calls when using existing rules ("Is my familiar an animal for purposes of thing X or does it not count because it's a 'magical beast'?"), and they create new content for the game (among others).
Generally, a difference is drawn between rules, even house rules, and rulings, and content creation. Let's investigate what some games explicitly say about it. Most comments about house rules come from D&D and its variants, one might speculate that it's because other games have a surrounding culture that is a lot less, uh... discriminating... about the exact pedigree of a specific bit of game. These quotes are from recent versions but they reflect the convention in Basic/1e/2e to my recollection and experience.
Pathfinder talks about house rules and rule arbitration as two different but related activities:
In addition to these roles, the Game Master might also
fill a handful of others. Many groups maintain a set of
house rules for their games, and the Game Master has the
final say on particular interpretations and arbitrations of
rules (though everyone in the group should be aware of
any house rules beforehand). - Pathfinder Gamemastery Guide, p.8
Establish House Rules: If your house rules differ
from the main rules, make sure everyone knows about
it. Also, be sure to let your players know that this isn’t a
sport, and that you reserve the right to bend or break the
rules for the sake of the game from time to time, with the
understanding that your intention isn’t to be unfair, but
rather to make things more fun for the group as a whole. - Pathfinder Gamemastery Guide, p.76
4e strikes a stark contrast between rules arbitration and house rules:
Creating House Rules
As Dungeon Master, you wear several hats: storyteller,
rules arbiter, actor, adventure designer, and writer.
Some DMs like to add a sixth hat to that stack: rules
designer. - D&D Dungeon Masters Guide (4e) p.189
There the section on creating house rules calls out being rules arbiter as a separate, required activity, and then has a whole section on house rules as a discrete optional activity.
Same thing with 3.5e:
CHANGING THE RULES
Beyond simply adjudicating, sometimes you are going to want to
change things. That’s okay. However, changing the rules is a challenge
for a DM with only a little experience.
Altering the Way Things Work
Every rule in the Player’s Handbook was written for a reason. That
doesn’t mean you can’t change some rules for your own game. Perhaps
your players don’t like the way initiative is determined, or
you find that the rules for learning new spells are too limiting.
Rules that you change for your own game are called house rules.
Given the creativity of gamers, almost every campaign will, in
time, develop its own house rules. - D&D Dungeon Masters Guide (3.5e) p.14
But it's not always so simple. I've heard people refer to GM content creation as "house ruling," which I always thought was just plain wrongheaded, but in OSRIC, I noticed that while they refer to house rules in the usual "rule mod" sense (e.g. removing demihuman level limits) they also refer to creating a new magic item not in the book as "house ruling" an item.
if the GM chooses to house-rule a magic item or spell which
has the effect hold undead(...) - OSRIC p.237
This is very interesting because it can be seen to use an expanded definition of house ruling - it's still net new "written down" stuff but expands it past where most people do.
In a game, there's "the world as the characters experience it" and there's "the stuff written down in the books." In that sense, you can interpret any gap between the two - which consists of a) rulings and arbitration around existing rules, b) net-new rules or modifications to rules, and c) content created that's not in those rules (even though the rules allow for creation of content) as "house rules..." But in the end that's not super helpful because those three activities are very different and most games acknowledge them as different.
- Rulings happen all the time - they have to. It's like the fundamentalist fallacy - that there is such a thing as a pure literal reading of the Bible. There's not, it's impossible, human language and each person's understanding of it is a variable filter. If you say you're using rules without a filter of rulings, no you're not, you just maybe don't know a lot about human cognition.
Rulings aren't always "for forever," they can be situational, though of course the characters (and the players) do tend to start interpreting the world in the light of rulings so they are as powerful in crafting the experience as new rules. I had a player who got grabbed by a choker, which grapples around the neck and the victim can't talk/spellcast. I let him use his two-handed weapon while grappled since the grapple was described as "around the neck." When it happened to him again later, I had to decide whether that ruling was really going to stand every time or whether it was situational.
House rules is generally meant, as is proven by game book quotes, to be a more codified and permanent set of larger scale changes to the game. "You should let new players know about house rules" doesn't mean "you should let them know about every rule interpretation ever conceived of by the group," that's silly. The general use of this term clearly implies "large chunk" rules - these rules are gone or significantly modified (e.g. no demihuman level limits), rules options off limits or whatever.
Content creation is content creation; lumping it in with the other two is really unhelpful as the processes are completely different. It's like saying you're modding Fallout 4 when you're using the settlement building system to build settlements - it's just misleading. "Home brew" is the more correct term to use to indicate self-generated content - e.g. "my homebrewed catgirl race."
So while I've also heard people use "house rules" to mean both rulings and content creation, I think that interpretation is provably fringe/"wrong" as much as any human usage of language can be considered to be "wrong".
Many fifth edition players are new to the game, and cargo-cult terms (same thing with RAW and RAI, we saw a lot of confused misuse of them in early 5e questions) without fully understanding them. I don't think it has much to do with 5e being more ruling-friendly except inasmuch as the topic comes up more than if you're playing a more legalistic game. House rules were much rarer in 3e/4e than in previous eds, so it's also possible that becoming less used to the term over the last 15 years has contributed to its misuse now that it's revived.
The rule is an extension of a precedent set by WoTC themselves
The lead rules designer of 5e, Jeremy Crawford, has1 the power to make official rulings, and frequently does so on Twitter, and in the Sage Advice column on the official D&D site.
It's common for him to answer questions with some variation of "if a feature was meant to work that way, it would say so." He has even explicitly stated:
Beware of claims that a rule does something mentioned nowhere in that rule or elsewhere in the core books. There aren't secret rules. (source)
Using this principle, he has made rulings such as:
The Dual Wielder feat doesn't include the benefit of the Two-Weapon Fighting feature. It would say so if it did.
(source)
or
If the grease spell created a flammable substance, the spell would say so. It doesn't say so. (source)
From this, we can derive that barring some explicit clarification from Sage Advice, JC himself, an official errata, or a more specific rule mentioned somewhere else in the game's official material, features in the game are intended to only do what they say. Though, of course, the DM is permitted to make their own rulings and allow spells and effects to do things not directly stated in their description as they see fit.
1 While this status was subsequently backed away from (official rulings only now apply to the Sage Advice Compendium as posted by WoTC, not the tweets from J Crawford), it was true that his ruling was authoritative when this question was asked, and answered; that change in state does not change the overall point.
Best Answer
Jeremy Crawford1 has affirmed that this is indeed the way the rules are supposed to be read in this tweet:
Going back to the original articles detailing the design goals for the 5th edition (see this related answer for more details) one can also find that there was some concern over the kind of language used to detail the rules. Of particular interest is this article (found by illustro) which includes:
While certainly not as explicit as the tweet by Jeremy Crawford, one can read from that article that the designers wanted to use plain language to describe at least part of the rules where more specific technical jargon was not necessary.
1. Jeremy Crawford was the lead rules designer of Dungeons & Dragons 5e. Though at the time this answer was first written his twitter posts were considered official, as noted by V2Blast, that is no longer the case.