[SalesForce] Dynamic Sender Profile not working – Marketing Cloud

I am trying to implement a dynamic sender profile. I have followed instructions from answers on similar questions on stack exchange. From what I understood this should work. However, every time I do a test send the email in my inbox shows a
blank from name and from address. I would be much appreciated if someone could tell me what I am doing wrong.

I did the following:

Created a DE called "Dynamic_Sender_Profiles" with 3 attributes: "Locale", "SenderName" and "SenderEmail"

Sendable data extensions that contain subscribers also have a "Locale" attribute.

Created a HTML content block (CustomerKey = DynamicSenderProfile) with the following AMPscript:

%%[

Var @fromname, @fromaddress, @locale, @row, @rows, @rowcount

SET @locale = AttributeValue("Locale")

SET @rows = LookupRows("ENT.Dynamic_Sender_Profiles", "Locale", @locale)
SET @rowCount = rowcount(@rows)

IF @rowCount &gt; 0 then

SET @row = row(@rows,1) 
SET @fromname = field(@row,"SenderName")
SET @fromaddress = field(@row,"SenderEmail")

ENDIF

]%%

I've tested the AMPscript by itself by implementing the AMPScript block and the %%=v(@fromname)=%% and %%=v(@fromaddress)=%% in the template of random email. In preview mode it showed me the correct values.

I created a sender profile with the following from name and from email:

From Name:

    %%=ContentBlockByKey("DynamicSenderProfile")=%%%%=v(@fromname)=%%

From Email:

    %%=ContentBlockByKey("DynamicSenderProfile")=%%%%=v(@fromaddress)=%%

Best Answer

Not sure the AMPscript block tags are valid in the Sender Profile configuration.

Give this a try:

From Name:

%%=ContentBlockByKey("DynamicSenderProfile")=%%%%=v(@fromname)=%%

From Email:

%%=ContentBlockByKey("DynamicSenderProfile")=%%%%=v(@fromemail)=%%

I'm assuming that the AMPscript in your content block does have the beginning and ending block tags: %%[ ]%%.

Also, the classification in your send definition includes the dynamic profile, right?

Related Solutions

[SalesForce] Dynamic Sender Profile not working

The issue comes from the Sender Profile (SP) being processed prior to the email. This means that any variables set inside the email will not be rendered as they are set after the variable is called in the SP.

The logic you used above utilizing variables from the email works for subject line and preheader as they are processed after the email, so the variables are filled with any information set inside the email.

To counter this, I usually put the full ampscript logic inside of the Sender Profiles From Name and Address, followed by the variable call.

E.g.

%%[Var @FromName SET @FromName = "WR"]%% %%=v(@FromName)=%%

If your AMPscript is significant, it might be better to utilize a Content Block to house it and then call this block inside the SP.

e.g.

%%=ContentBlockbyKey("myContentBlock")=%%

Where the content block would output the @FromName Variable.

I usually utilize the raw code inside the SP as it keeps it all contained and simple.

You also can set an attribute (profile attribute on list or data extension field) and call that directly inside the SP.

AMPscript for Dynamic Sender Profile

I would suggest to go though this article first, to understand different ways of setting up of Dynamic Sender profile.

Dynamic Sender profile ways to personalize the "from" and "reply to" address.

Also note you can use _SubscriberKey to pull the subscriberkey, without using Lookup from Sendable DE.

Dynamic From-Name

/* Use this snippet ID as ContentAreaID for FROM NAME in your Sender profile */
%%[ 
    var @SubscriberKey, @SalesRep_Name
    set @SubscriberKey = AttributeValue("_subscriberkey")
    /* set @SubKey = Lookup("SendingTable","SubKey","SubKey",@SubscriberKey)  */
    set @SalesRep_Name = Lookup("SalesTable","Name","SubKey",@SubscriberKey) 
    set @SalesRep_Name = ProperCase(@SalesRep_Name) 
    IF Empty(@SalesRep_Name) THEN 
        SET @SalesRep_Name = "Captain Kangaroo"
    ENDIF 
]%%
%%v=(@SalesRep_Name)=%%

Dynamic From-EMAIL

/* Use this snippet ID as ContentAreaID for FROM EMAIL in your Sender profile */
%%[ 
    var @SubscriberKey, @SalesRep_Email
    set @SubscriberKey = AttributeValue("_subscriberkey") 
    /* set @SubKey = Lookup("SendingTable","SubKey","SubKey",@SubscriberKey)  */
    set @SalesRep_Email = Lookup("SalesTable","Email","SubKey",@SubscriberKey) 
    set @SalesRep_Email = ProperCase(@SalesRep_Email) 
    IF Empty(@SalesRep_Email) THEN 
        SET @SalesRep_Email = "[email protected]"
    ENDIF 
]%%
%%v=(@SalesRep_Email)=%%

Best Answer

Related Solutions

[SalesForce] Dynamic Sender Profile not working

AMPscript for Dynamic Sender Profile

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