[SalesForce] Dynamic Subject line from a DE using AMPScript

I am new to all this AMPScripting.

How can i pull a list of subject lines from a DE in to an email subject line using AMPScript that meet certain criteria?

any example will help

Best Answer

Its not too hard, so you're in luck!

If you want to have a dynamic subject line:

  1. At the top of your email, make an AMPscript block, like %%[ ]%%. Declare a variable, like VAR @subject

  2. Within that block, do all your logic that will set this dynamic variable.

  3. Make the subject of your email %%=v(@subject)=%% . This will populate at send time.

If you want to store your subject lines in a Data Extension and retrieve them dynamically:

  1. Your Sendable Data Extension should contain the Segment field: Sendable Data Extension
  2. Create your Data Extension to lookup the Subject Line from, it should contain Segment as the key. I named my DE "Subjectline Table":
    Subjectline Table

  3. In your email content, set your @Subject variable using the LookUp() function.

    %%[ 
    Set @Subject = LookUp("Subjectline Table","SubjectLine","Segment",Segment)
    ]%%
    
  4. In your Email Properties, set the subject line to be %%=v(@Subject)=%% Email Properties

Hope this helps, good luck!

Related Topic