[SalesForce] ExactTarget v5 Salesforce Integration – Send Automated Emails to Salesforce Report

ExactTarget has the ability to unsubscribe a person from Salesforce, but it's an all-or-nothing type or situation. In other words, if a subscriber unsubscribes, they unsubscribe from all publications for your account (All Subscriber's List).

If you're looking to also update the Salesforce Contact/Lead, you would need to use the "UpdateSingleSalesforceObject()" AMPScript Function.

See below for further information on this function...On your subscription center, it may look similar to the below. Hope this helps!

%%[
var @result
set @result = UpdateSingleSalesforceObject("Lead",@leadid,"HasOptedOutOfEmail","true")
]%%

http://help.exacttarget.com/en/documentation/exacttarget/content/ampscript/ampscript_syntax_guide/ampscript_functions_for_use_with_salesforcecom/#UpdateSingleSalesforceObject

The easiest to implement for send time notifications is to have a script (AMP or SSJS) inside the email. Here you can create an if statement to match the Email name or whatever variable you want and then trigger either an upsert to a DE or a triggered email send (or even a trigger a full automation if you want to run multiple steps).

If you only want it sent once per email, make sure to set the if statement to contain if _JobSubscriberBatchID == 1 then so that the script only runs once per job and not for each recipient.

This would mean the script would have to be included in EVERY email you want notifications from though, which can become unwieldy quickly. You may want to look into having this put into a header/footer content area and use it inside a specific delivery profile to help reduce manual insertion needs.