[SalesForce] How to automatically import newly created contact from Salesforce to MarketingCloud/ExactTarget

We worked with a SFMC parter that set up the connector, integrated SFMC to Shopify, and set up a Salesforce Synchronized Data Extension (not sendable). The synchronized DE contact count increases when a new contact is created, however a new contact/subscriber is not created. Though a new contact is created in SFMC when a new Shopify account is created.

My question is, how can I automatically have a new contact/subscriber created when a contact is created in Salesforce Cloud?

I am able to export new contact from Salesforce Cloud and import the contacts into a DE in SFMC, but I'd like to find a more efficient way.

Best Answer

There is no 'easy' option here. Option one is using automation studio. Here you need data extract, file transfer, import subscriber. Option two is using custom integration (read: Apex and SOAP API) to update all subscribers when there is a data change in SFDC.

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