[SalesForce] How to enable Einstein and configure it

How to enable and setup Einstein?

I checked Salesforce Einstein Features trailhead, I watched a few videos and searched articles/topics about Einstein. I found what Einstein can do but not how to enable it and configure.
Assuming that Lightning is enabled.

Best Answer

Einstein is an AI on top of various cloud offerings like sales, service, marketing ,community and so on .

Some of the features are baked into platform and freely available while rest you will need to contact your AE as there are additional feature cost to it .

Example for Sales Cloud Lead Scoring and Opportunity Prediction you will need contact salesforce to enable for additional cost while if you are using community cloud most of the features like Recommending articles and topics are freely available .

Just enabling lightning wont get you access to Einstein .

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