Scenario:
Marketer creates a journey in SFMC that triggers on new Contact object created in Sales Cloud (Contact is treated as SFMC Subscriber, SFMC connector is in place). I want to be able to send back that Contact email behavior (data views information) performed in Journey back to Sales Cloud with possibility to see individual actions of that subscriber (emails sent, opened, links clicked etc).
I'm thinking I would start by setting up a tracking extract or querying data views and then move that data from either Enchanced FTP or data extension to Sales Cloud. Am I approaching it right or is there a easier way to do it? If my suggested approach is prefered one – how to move that data from DE or FTP to SC?
Best Answer
Unless I'm misunderstanding the question Tracking and Analytics are returned to Service Cloud by the Connector.
http://help.marketingcloud.com/en/documentation/integrated_products__crm_and_web_analytic_solutions/marketing_cloud_connector_v5/tracking/