I am designing a proposal for a client who has already run pilots, and hinted that they have faced certain limitations with marketing cloud connector (native salesforce integrator).
With the exception of sms tracking information not been sent back to sales cloud, and possible API limitations on the use of Data Stream, I can't seem to think of anymore. I would like to put my best foot forward and welcome any input or pointers on this
Best Answer
You should be cautious with multi-org setup, since it has some limitations/shortcomings, which you can find listed here.
It is especially vital to note, that you cannot disable multi-org once it is enabled. I will personally go for the single-org integration, and if needed, pass data from parent BU using query activities.