[SalesForce] Marketing Cloud Business unit considerations

We are considering consolidating 2 separate Marketing Cloud accounts into one and starting to use Business Units. The two proposed teams have completely separate business processes and data requirements. There should be no sharing of contact lists or data extension.

Could anyone comment on the pros and cons of using business units ? Also what would be "firewalled" between both teams vs. what is not possible to "firewall".
This will help them make the decision on whether they should stay in their separate account or move to one Account with multiple business units.

Thanks.

Best Answer

Business can are particularly useful seperating your SFMC org either by Geography or Business Lines. In addition , marketing cloud does not come with a test environment and to "kind of " recreate this, you need an extra business unit.

Pros:

  1. You can determine which business units each your users have permission to seperate business units in the "Admin" section, which work well for your use case.
  2. You can seperate customer data between different business units, which sometimes is a regulatory requirement.
  3. You can control user access

Cons

  1. With the exception of shared contents and data extensions, manually copying shared process between business units is not an easier task. You would have to either do this manually (which can be tedious) or via the API (not beginner level stuff - great people have failed)
  2. When you have to work with Salesforce.com, you would have to enable Multi-org within your instance, which breaks profile personalization. Then you are at the mercy of the 15 mins polling time.
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