We will have a MC org integrated with a Sales cloud org. There is one simple welcome journey and one newsletter campaign/publication list to begin with. This will be expanded in the future to more campaigns and publication lists. We are debating weather to use Campaigns within Marketing Cloud or within Sales Cloud? From a data hub perspective – i.e. to keep all data within Sales Cloud as a best practice I personally have been recommending Sales Cloud campaigns but one of the team members insists that we use campaigns within MC org. I have looked at the MC & SF documentation for campaigns but I'm unable to make a decision. Seeking your opinion / advice / suggestions / guidance on which one to choose based on their pros and cons?
Best Answer
Campaigns in Marketing Cloud are really limited, it is built more for communications management and tagging. Personally, I always prefer to use Salescloud Campaigns as it provides more flexibility and you can track the status of each customer within the campaign integrated also with the tracking in the same place. The data is really accessible so you can build later new campaigns based on that.