[SalesForce] Marketing Cloud recipient unsubscribed from transactional email – how

We recently had a contact unsubscribe from an email that was sent with a transactional send classification. This email did not have an unsubscribe link and having been seeded into the email, I cannot see a way to unsubscribe from these emails.

How could this have happened? Is there any other way for a subscriber to unsubscribe without clicking on a link?

Best Answer

Please check this link - it is possible they might have replied: "Unsubscribe" to the email, if you have RMM - reply mail management configured in a certain way.

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