[SalesForce] Marketing Cloud – unsubscribe from Data Extension

We are planning to build a custom subscription center and the idea is for the customer to pick from which types of mailings he/she can subscribe or unsubscribe.

Since we don't use Lists (aside from the All Subscribe master list) nor Publications, is it possible to unsubscribe / resubscribe from Data Extensions?

Or what would be the smartest approach here?

Thank you!

Best Answer

Outside of using Lists, the only way to control your levels of subscription is through Publication lists or suppression/exclusion lists (which can be data extensions).

Personally, the easiest by far is Publication lists as this is mostly handled natively by SFMC - so I would highly recommend using this option. All you would need to do is create the list (super simple) and then assign it on each send to the DE you attach in the Send definition. The subscription status, etc is then handled by SFMC.

If you want to stay away from all lists and want to use the exclusion/suppression list option, you will need to set up automations or API calls to constantly update these lists. You then would need to manually add each appropriate exclusion/suppression list on each send definition you put out. This is a very complex solution for an enterprise solution, so I would only recommend if you are doing it on a small scale.

Related Solutions

[SalesForce] Exact Target: Customize unsubscribe link in email

There are several things you can do:

First. Unsubscribe link is a mandatory link. You cannot eliminate it but you can hide it. This is one of the options:

<span style="display:none;"><a href="%%unsub_center_url%%"></a></span>

Second Use the subscriber ID and email address in the email template you generate. You can use them in the AMPscript part of the email html. You can use them to build a URL to the new page.

%%[SET @clientkey = [_subscriberkey] ]%%
%%[SET @clientemail = [emailaddr] ]%%
%%[SET @clientkeyencoded = URLencode(@clientkey,1,1) ]%%
%%[SET @clientemailencoded = URLencode(@clientemail,1,1) ]%%
%%[SET @URLunsubscribe = Concat("www.something.com/?firstparameter=",@clientkeyencoded,"&secondparameter="@clientemailencoded")

Once you have built the URL you can use it like this in the HTML of the email template. href="%%=v(@URLunsubscribe)=%%

It is more than advisable to encrypt the parameters in the URL, you should not be comfortable having sensitive or personal data in the URL. You have some encrypt/decrypt functions in AMPscript but you could also use Javascript.

Best Answer

Related Solutions

[SalesForce] Exact Target: Customize unsubscribe link in email

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