So Salesforce Einstein is pretty much a buzz word recently. And I have completed the related trailhead for it. It seems to me apart from its machine learning and data mining technologies underneath the ground, the functionality are majorly just showing predict result/scoring/likelihood in our current page, and of course, plus sending different emails to different individuals.
So it seems to me that it isn't much to learn about Salesforce Einstein. In the Trailhead, it mentioned:
Developers, you can use the PredictionIO as a Heroku service to build
custom machine learning engines in a fraction of the time. Or use the
Predictive Vision Service API (beta only) to train deep learning
models to recognize and classify images.
But PredictionIO is a service which is not quite associated with Salesforce platform so I am kind of thinking it is not that part of Salesforce Einstein.
My question is, as from a developer or success manager's perspective of view, is there any new feature we need to pay attention to?
Best Answer
I have searched a while. Just like lightning experience a few releases ago, Salesforce Einstein has a bright future and will keep on releasing new stuffs in the future releases.
The features which are Generally Available now are on this trailhead: https://trailhead.salesforce.com/en/get_smart_einstein_feat/get_smart_einstein_feat_tour
Personally, I wouldn't consider PredictionIO to be part of Salesforce Einstein unless Salesforce is determined to say so.
To summarize:
Sales Cloud Einstein
Recommended Follow-Ups
Marketing Cloud Einstein
Predictive Scoring
Score every customer’s likelihood to engage with an email, unsubscribe from an email list, or make a web purchase.
Help marketers better anticipate the needs of every customer so they deliver the perfect one-to-one journey.
Predictive Audiences
Show multiple predicted behaviours in common to marketers when they’re building new audience segments.
Create the perfect audience segment to drive customers to the next level of engagement or conversion.
Predictive Content
Recommend the best product, content, or offer for each individual.
Increase average order values, convert more anonymous web visitors,
and surface relevant content faster.
Sentiment Insights
Automatically analyse the tone and sentiment of conversations in 10+ languages.
Make smarter decisions around campaigns and truly understand the voice of your customer.
Language Insights
Detect and classify what language a post was authored in, giving marketers the ability to harness all conversations about a particular topic.
Slice and dice data into language segments.
Spam Detection Insights
Community Cloud Einstein
Recommended Experts, Articles, and Topics
Suggested posts, articles, experts, and topic pages.
Optimized community experience for each community member, tailored to their interests.
Automated Service Escalation
Automatic case creation for customer posts that don’t receive a timely response.
Automatic case creation for customer posts that contain specific words (for example, “broken”).
Newsfeed Insights
Analytics Cloud Einstein
Smart Data Discovery
Discover insights from millions of data combinations in minutes by automatically examining all possible variable combinations in a data set.
Eliminate the manual trial-and-error process of traditional hypothesis-driven analysis.
Commerce Cloud Einstein
Product Recommendations
Predictive Email
Provide tailored content for individual emails.
Use relevant content, products, and offers without replacing email service providers.
Commerce Insights
Transform vast amounts of product, order, and customer data into actionable insights.
Understand product purchase correlation and power smarter merchandising and store planning.