It was my understanding that collect code can be inserted into web pages so that we can capture tracking data / cookie information about individuals. I understand that it will not be possible to link the web traffic history to a subscriber until you actually capture e.g. the email address of the individual, but I'm getting stuck on how to see the tracked data other than through the web / analytics dashboard. Do we have to set up some functionality in order to get the tracking data into e.g. a data extension?
[SalesForce] using Collect Code to track user’s web history (cookies)
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Eliot, I don't have first hand knowledge of this. But, I've been told PI data is written to hidden data extensions. Support can make them available upon request. In my scenario, the data extension began with the name "IGO_". No sure if that is always the case.
Unidentified (anonymous) visitors are automatically assigned a cookie with an ID by IGO Collect scripts, on the domain: igodigital.com - this is the domain where the tracking scripts are served from.
You should look for the cookie named: igodigitaltc2, which contains the uuid assigned to your browser:
When you look in e.g. IGO_VIEWS of PI_CONTENTVIEWS Data Extensions, you will see same value show in the user_id column:
Hence linking the behaviour to a specific user across page views and sessions. Once you execute _etmc.push(["setUserInfo", { "email": uname }]); call, this user_id gets linked to your own identifier, passed in the place of uname in your example above. Only these users who are identified will be found in IGO_PROFILES Data Extension, allowing you link them to your own contact data (user_id is the cookie ID above, and email is your identifier sent to setUserInfo call):
Best Answer
Update - spring 2018:
It is now possible to enable the integration of this tracking data into PI_ and IGO_ data extensions, without involving Salesforce Services. You can enable it yourself, once you find the settings here:
Personalization Builder > Predictive Email > Status > Settings icon > Data Extension Settings
--- end of update----
I know this is a late reply, but hopefully it might help others in same situation. You need to contact Salesforce to enable integration between web tracking app (formerly known as IGO Digital) and Marketing Cloud. This is a standard service provided through your SFMC Account Executive. Once this is in place, you will be able to see the data in a number of Data Extensions (starting with IGO_) in your Marketing Cloud instance.
Brgds Lukas