[SalesForce] Web Analytics and category tracking

I am new to Marketing Cloud and trying to gather more information on the Web Analytics capabilities.

I have implemented the Collect code on my testing site and I can see data coming through strait away which is great. I added more code to track a category (as per the documentation https://help.exacttarget.com/en/documentation/collect_code/install_collect_code/track_page_view/#TrackCategory)

I believe this is working, but I have no idea about how to see this data in the dashboard or action it…

My code is very simple:
_etmc.push(["trackPageView", { "category" : "News" }]);

But I cannot find any references or documentation around how to use this data.

Sorry if this is a simple one, but any help here is greatly appreciated…

Best Answer

I have the same issue here. I couldn't find any advanced documentation like we have on Google analytics.

Did you manage finding how to action an event from Web Analytics ?

Related Solutions

[SalesForce] Web-2-Lead submissions tracking with Google Analytics

On salesforce objects (lead in your case), create 5 custom fields for the GA source, medium, content, campaign, etc.

Add those to your w2l as hidden fields.

There are some good javascript functions written to parse the GA parameters. For example, https://stackoverflow.com/questions/8332970/extract-google-analytics-campaign-cookie-information-and-insert-into-inquiry-for

Now you can do salesforce regular reports to see conversion by different parameters, etc.

We also added the same fields to account so an account/opportunity report can reference them.

[SalesForce] Analytics / Conversion tracking

I'm able to get the conversion tracking to work with a simple test I landing page configured:

<h4>test tracking script</h4>
<script type="text/javascript" src="http://<!-- MID GOES HERE -->.collect.igodigital.com/collect.js"></script> 
<h4>test tracking pageview</h4>
<script type="text/javascript">
  _etmc.push(["setOrgId", "<!-- MID GOES HERE -->"]);
  _etmc.push(["trackPageView"]);
</script>       
<h4>test conversion script</h4>       
<script type="text/javascript">       
  _etmc.push(["setOrgId", "<!-- MID GOES HERE -->"]);       
  _etmc.push(["trackConversion", { "cart": [
     {"item" : "ITEM1", "quantity":  "1" , "price" : "1.00" , "unique_id" : "ITEM1" } ,
     {"item" : "ITEM2", "quantity":  "1" , "price" : "1.23" , "unique_id" : "ITEM2" }],
  // OPTIONAL PARAMETERS
  "order_number" : "1234567890",
  "discount" : "0.50",
  "shipping" : "2.34",
  "details" : { "AttributeName" : "Value" }
  // END OPTIONAL PARAMETERS       
  }]);      
</script>

Result

Best Answer

Related Solutions

[SalesForce] Web-2-Lead submissions tracking with Google Analytics

[SalesForce] Analytics / Conversion tracking

Related Topic