Dry rub duration

Your ribs will have a lot less flavor if you do not use a dry rub. However you can minimize some of the time (and only a bit of the flavor) by putting on the rub, wrapping in foil, and immediately putting them in the oven or on the grill. The process of putting your rub together probably takes only about 5 minutes - it's the fridge time that takes a while.

Sitting in the fridge allows some of the flavors to permeate, and if you used a more permeable material could allow your ribs to air out a bit. These are good things, but for my rib recipe I don't put the ribs in the fridge and they still taste great. I also don't put the barbecue sauce on until about the last 20 minutes of oven time, when the foil comes off and the sauce goes on. Until then the ribs stay in the foil.

I looked up North Carolina (which uses a sauce that isn't tomato based in the eastern part of the state), South Carolina (a mustard sauce), Texas, Memphis (which uses no sauce), Kansas City (tomato based-sauce that is rather sweet) - all of them used a dry rub even with wide variations on the sauce and for both beef and pork ribs.

From what I can tell you're generally on the right track here. From what you've said, there are probably just a few issues.

• tough/dry/rough. Believe it or not not cooking long enough could be the problem here. You want your brisket to get in that 190-200 range, this will cause the connective tissue to break down and make it very nice. The other possibility here (and you didn't say so we don't know), is that brisket can be very tough if it's not cut properly. You need to cut the flat across the grain for it to be tender as it's a very long muscle.

• Lack of a smoke ring. This is what we call the pink ring around the outer bit of the meat. You don't want the inside to be pink, you want the outside to have a pink ring around it. This can be unpredictable in formation and depends on a lot of things. If you liked how much smoke flavor your meat had, I wouldn't change anything, but if you wanted more smoke, try to either put in more wood chips at the start, or put them in dry (careful though, you don't want them to burn, but wetting them really just slows the burn time). From what I've read, the smoke ring forms early, so the first hour or so is the important part here.

• Foil. This is hotly debated in the BBQ world. I only foil if I need to hold my meat for a period of time (if I mistime and finish early I'll wrap it up, drop it in a foam cooler with towls), but a lot of people swear by it for producing juicier meat. Totally up to you, experiment here.

Lastly, a few bits of advice (I've done a couple of briskets now, all on charcoal though). Don't bother to sear the meat, let your smoker take care of the whole cook. Do that, make sure you get your meat up to temp (brisket is hard to tell without a thermometer as it doesn't have a bone you can check, so go get an instant read one, they aren't too expensive). As far as the dry rub goes, that's a matter of taste, a lot of folks put it on the night before, but the meat gets plenty of flavor just applying it right before you put it on.