With extraordinary exceptions, most of the basic energy drinks has the same basic flavour: tutti-frutti.
Why was it chosen instead of an already known flavour, like cherry or something?
Is it like a marketing idea, like the unique taste of cola or Dr. Pepper?
Best Answer
A lot of the defining ingredients of energy drinks have very strong flavors. Caffeine is quite bitter, B vitamins can be very sour, and Vitamin C is tart. A strong sweet-tart flavor is one of the most palatable ways of masking all of these flavors.
There's also a certain amount of brand copying going on. Red Bull was probably one of the first big brands on the market. Since their flavor is cloyingly sweet & tart, a lot of their competitors went for a similar flavor profile.