In my experience, rice quality has a pretty substantial amount of variation, but the cooking device has little to do with it.
While I'm sure that most rice cookers on the market from Japanese firms are optimized and tested for short-grain, japonica rice, I've never had issues cooking basmati or jasmine rice in one, and I've even used them for farro and mixed grains.
I doubt that the rice cooker has much to do with it. I've made rice in heavy cast-iron enamelware on the stove, in a cheap Southeast Asian electric steamer without any fancy "fuzzy logic" electronics, in a fuzzy logic rice cooker, and an mid-range IH rice cooker, which is what we use at home now, and the quality of the rice and its age has a greater impact than the cooking method. I would say that the IH rice cooker produces superior results over our old fuzzy logic cooker, but it's certainly not an order-of-magnitude kind of difference.
Assuming you're located in the US, my benchmark go-to rice brand is "Tamaki Gold", which is from a japonica strain called koshihikari, and I think most of this brand's rice is grown near Sacramento, CA. It's more expensive than the typical Botan or Niko Niko brand calrose rice that's ubiquitious in Japanese supermarkets, but I find the quality far superior, and it's still a good value. My wife tends not to appreciate the Niko Niko or Botan calrose rice very much at all, so we don't eat it at home, but probably 80% of Japanese restaurants in the US are using it or a similar product.
Generally, I'd recommend staying away from the absolute cheapest brands, and choose something that's a couple of notches above. We've used imported rice from Akita or wherever and gotten very nice results, but the differences were far subtler than the price (on the order of $10 vs. $35 for a similar quantity). The sweet spot for quality is near the median price, assuming you're in a shop that offers a wide variety of options.
Edit: Sorry, until your edit, I didn't realize you were working from parboiled or converted rice, I assumed raw rice, as I've never heard of anyone cooking the quick cooking rice products in a rice cooker. (Rice cookers often have their own "quick mode" which shortens cooking time with normal raw rice at the cost of a slightly reduced textural quality). Considering that's what you were starting from, consider using other supermarket brands of rice that meet your target grain size and stickiness/fluffiness, but aren't marketed for speed or convenience.
I just purchased a Zojirushi rice cooker a couple of months ago and can’t imagine cooking rice without it now.
Fuzzy logic in comparison to binary logic is a varying degree of a state. In binary logic an item is either true or false (on or off) but in fuzzy logic it can be in between, partially on or partially off. Instead of hard “done” state the fuzzy logic states may be “somewhat” or “nearly” done. This while cooking it could take on the meaning of” too hot”, “about right” or “not much change”. Where this comes into play in a rice cooker is when the sensor monitoring the water content reaches the critical point an ordinary cooker will just turn off the heater however, a fuzzy logic cooker will use an equation (usually derived from experimentation) to vary the temperature and optimize the amount water being absorbed and evaporated. Typically a fuzzy logic system will have multiple “critical” points and will vary the temperature during ramp up and down as well as during the cooking. Generally, different types of rice will absorb different amounts of water at different rates. The fuzzy logic circuitry will monitor the changes and adjust itself to accommodate the predetermined profile.
I guess you could say the benefit of a fuzzy logic cooker is that someone took the time to learn the complexities of the cooking process and characteristics of the rice then adapted the preparation process to match the “ideal” conditions for the perfect rice.
Best Answer
The rice you are referring to is sprouted brown rice. From wholegrainscouncil.org , GABA stands for an amino acid, gamma amino butyric acid.
The GABA setting on your rice cooker will take much longer as per this article on Techilicious .
However, if you use a regular setting or cook on the stove top, the rice will cook quicker as the bran layer has been softened during the sprouting process.
Please follow the link and review the .pdf. It has a great deal of information about sprouted brown rice as well as comparisons to white rice and regular brown rice.