Drywall – How to fix black gloss paint bleed on brilliant white eggshell walls + paint stripped from walls

From looking at the pics, I don't think the walls are specially textured. Looks like typical "orange peel" finish from rolling on the paint. I think all you really need to do is fill the voids where the two layers of paint have been removed with some "Light Weight Spackle". Light weight spackle is very cheap and can fill small blemishes quickly and easily. Apply with a small putty knife, let it dry for 20 minutes then sand it or smooth it with a damp sponge. Get a sample of the color from the tape, or peel a small piece from the wall and get a pint mixed at any paint dept. Have the paint sales person determine what finish the paint is, I suspect egg shell or satin. You can use a mini roller or a soft brush to apply some over your patched areas, overlapping the undamaged color a bit. It may take a few light coats. Try to "feather" the edges into the existing color by using very light pressure on your roller or brush as you overlap the original color. Good Luck.

Good question Nick. I manage several rental units and have dealt with the same situations. Originally, flat paints were used in most of the rentals and almost every couple of years they needed repainting especially if kids were in the unit. Flat paint is hard to wash and very susceptible to marring and finger prints etc. The newer flat enamels are better, but not great. I changed over to a harder eggshell finish. Depending on the time a tenant is there, the eggshell really outlasted flat, usually good for 3 to 5 years unless damaged. Satin enamel works great for ceilings, hides marginal imperfections and very easy to clean between tenants. I have also found that since looks is more important than durability, I have used a lot of PVA grade wall paints from Ben Mor. At contractor price, it can be almost half as expensive than premium grade paints, covers well, lasts for several years. I have given up on expecting paints to be show ready after a few years in a rental. Cleaning and touching up walls takes almost as long as painting so a new quick same color wall paint job between tenants freshens up the place and smells new when showing the apartment. I tend to use just a couple of colors for most everything, so I buy 5 gal cans for economy, batch small leftovers and treat older paints with Flotrol. Be sure to keep the color formula in a notebook (ask for an extra sticker) so you can buy a good match later. Changing colors always requires two coats, but one coat of same color is normally fine. You can use your leftovers with new paint if you strain it through a mesh colander and batch it with your new paint, thus slight color changes disappear.