Learn English – Thank you for your continued support or continuous support

word-choice

When you want to thank someone for the support they give you always. Which one should I use?

  • Thank you for your continued support?

  • Thank you for your continuous support?

Best Answer

"Continued support" is the standard verbiage that charities use when thanking their donors -- the idea behind it is that you're trying to encourage the donors to continue donating in the future. If you say "continuous support," you're thanking them for something that they have already done, but with no "incentive" to keep doing it.

"Continued," in a very unconventional way, implies an assumption (albeit wishful) that the supporter will continue to support __ in the future. If that's what you're going for, then "continued" is the word you want to use.