Learn English – the meaning of “Spray and pray”

idioms

I have googled around the meaning of "Spray and pray"

I am not still clear about it.

When do people might use this expression?

Any help much appreciated.

Best Answer

This seems to be an idiom derived from military usage meaning amateurish use of automatic weapons. See this Wikipedia article. Literally, to fire bullets without specific aim (spray) and hope that they have the desired effect (pray). The same idea is applied in shoot-em-up gaming, deriding the efforts of unskilled "noobs".

The idiom then is applied to other areas such as marketing, key concept being undirected targeting.

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