From my workbook:
If you think that this is the most effective means of conveying our brand name …
Does using way instead of means make sense? Also what is the difference between those two words and why means is preferred in that sentence?
Learn English – difference between a “way” and a “means”
differencesword-choice
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Best Answer
Using an agent to perform: whatever this refers to is used as an agent or a tool for conveying our brand name .... means: An action or system by which a result is brought about. [Google]
Following a method, a style, an option, or such, in doing something. Doing like this is most effective in conveying our brand name .... A method, style, or manner of doing something: "two ways of approaching the problem". [Google]
However, note that the words have a broad range of meanings, are interchangeable and almost synonymous in some contexts, but not in others.