Single-Word Requests – Equivalent of a Click on a Touch Screen with a Finger

I believe the term you are looking for is "interstitial"; as defined on techtarget, it is

...a page that is inserted in the normal flow of editorial content structure on a Web site for the purpose of advertising or promotion. It can be more or less intrusive and the reaction of viewers usually depends on how welcome or entertaining the message is. An interstitial is usually designed to move automatically to the page the user requested after allowing enough time for the message to register or the ad(s) to be read.

(It further specifically identifies the "splash page" that automatically proceeds to the real site as a particular subset of interstitial advertising.)

(It is also defined on wiktionary, if you find that to be a more authoritative source....)

primary input devices

The primary input devices are a keyboard, which is used both for text entry and to issue commands, and a mouse or touchpad, which is used to select items and then open, move, delete, or perform other manipulations on them.
_{Google Books: Mac OS X Lion Bible by Galen Gruman}