Is there a single word or phrase that includes a product or service for sale, but excludes content? In this context, content is defined as something like media–as in the content of a book or the content of a video. So if a web page offers an article as content, but a subscription to that web page would be a product or service.
I've looked at responses to Single word for "product or service", but nothing there really narrows the definition. "Output", "goods", "offering" and "solution" doesn't quite seem to get it.
A phrase like "tangible product" seems close but not quite clear enough.
Best Answer
While it may not cover all the aspects you want, consider access
Oxford Dictionaries Online
Tangible goods are most often sought for the ability to access their functionality. I want the hammer so that I can use the hammer to bang nails. Ownership is usually secondary, and usually is more a method of controlling access by others. If I buy the hammer because it is functional and looks good, the good looks borders on content.
As you point out, even ownership of tangible goods that are sought out because of their content can be broken up into the physical thing as a means of access separate from the content accessed. The book is the means of access to the words or images that are within. The computer is the means of accessing the sounds and images it can deliver.
And for pure services, you are buying pure access.
Supplement
You might also consider deliverable, used as a noun
Oxford Dictionaries Online
It is not limited to intangibles, such as software, but can include things
thefreedictionary.com
This does not necessarily refer to content. For example, software deliverables are often provided for use, but not ownership of the underlying software code.