What are Easter Eggs

In the context of online games, a micro-transaction is the exchange of real world money for some in-game good or service. Most often these are small purchases in the range of $1 to $5.

Some game designers use micro-transactions as a way for players to further customize and personalize their characters, leaving out the purchase of in-game items that may affect a players stats and game balance.

Micro-transactions are popular among free games because they provide the developer with a source of revenue, while allowing players to play through much (or all) of the game for free. One benefit of this model is that it can lead to a larger player base than would be possible with a standard pay to play model.

It's a genre where the primary form of gameplay is to locate a certain item on the screen. Sort of Where's Waldo in video games. Items usually blend into the background - sometimes in clever ways - and the backgrounds are drawn in a way to make it hard to spot. In all the games I know the background is a static image, but I guess it doesn't have to be that way.

There are multiple ways to know which item you are supposed to spot - in some games you are actually presented with how the item looks like, other games only show you the silhouette and others just give you a textual description or a name.

Finally, many hidden object games also incorporate other genres - for example some are semi-quests in which objects you find are then added to the inventory as quest items.

Hidden object games are usually considered casual games and are priced accordingly. The giant casual gaming publisher Big Fish Games lists dozen of these games, with some of them sporting really gorgeously-drawn backgrounds (spoiler alert).