[RPG] an “ashcan” release

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What are "ashcans"? What are their purpose? Where does the name come from?

Best Answer

(This is all based on reading about ashcans on a variety of indie RPG sites a year or two ago. I have purchased a few.)

The word "ashcan" comes from the comic book industry. In recent usage in the comic book industry it tends to mean a smaller format comic (for varying meanings of "smaller") used as a freebie to try and hook new readers.

In the indie RPG scene, an ashcan is a sort of pre-release, a weird sort of public beta-test. A designer might not feel their game is done or has uncertainty. The designer wants feedback from a wider group of people. This would normally be done by playtesting, but: the designer may have exhausted his playtesting pool, the designer may want opinions from "normal" gamers who wouldn't normally engage in playtesting.

Generally speaking an ashcan looks "finished," frequently with production quality comparable to the final product.

By and large you pay for an ashcan RPGs. While this limits your player base, the people who purchase it will almost certainly be more invested. The problem with, say, a free online release is that you'll get lots of downloads from people who will never play it. They might offer feedback, but the designer wants feedback from actual play, not feedback based on just reading the rules. If you've spent a few bucks on the game, you're presumably genuinely interested. You're more likely to seek out a group, to try it repeatedly, and to be interested in providing serious feedback.

Finally, many ashcans come with a discount on the final game as a sort of thank you.