[SalesForce] ExactTarget – how to Export, Archive, save mails for end-customer use

To preface this I'm not an ExactTarget expert…. We use ExactTarget and are interested in more archiving our email newsletters so that our subscribers can later use our articles as a reference. We have an archive folder set up in the exact target system, but that is not customer-facing and contains things like extra code.

As I understand it, the current process used by our team for archiving involves taking screenshots of the email that is sent out which is stitched together as a PDF. The PDF's are then stuck behind a password protected folder on a website.

Obviously, this is a hacky/low-tech way to do this.

Are there any ways to export these mails for archival purposes that people are using?

At the moment our content only lives in these emails and not in another content system. Our audience is different from a normal email marketing audience in that it would be helpful to have a catalog.

Best Answer

The two options I've seen for accomplishing this are:

BCC'ing all sends to an email address of your choosing
Archiving the emails your ET FTP share

In both cases, you'll need to contact your ET rep.

I wish there was a way to retrieve a send to a particular subscriber (after the email scripting has been processed) via API or using the system data views. I don't think it's possible.

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Your application could create a series of content areas when it's installed. These items would then be available in the email creation UI as drag/drop content. The biggest issue with this, is after installation, they can still be edited, so you would want to think about how to approach that (perhaps offer a method to create the content areas in your application on demand, as opposed to one-time only).

Here is a sample SOAP body to get you started on creating a ContentArea.

  <soapenv:Body>
    <CreateRequest xmlns="http://exacttarget.com/wsdl/partnerAPI">
      <Objects xsi:type="ContentArea">
        <BackgroundColor>blue</BackgroundColor>
        <BorderColor>black</BorderColor>
        <Content>Exacttarget Content Area Demo</Content>
        <CustomerKey>ET_ContentArea_Demo_Key</CustomerKey>
        <Layout>HTMLWrapped</Layout>
        <Name>ET ContentArea Demo</Name>
      </Objects>
    </CreateRequest>
  </soapenv:Body>

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This is unfortunately how ET fills the template in its UI. I have not found a solution outside building the template with those tables in mind. Using AMPscript works much better, and does not add extra HTML, but requires more work and makes it harder to have non-savvy people use it. The new template language (guide template language or something like that) they are implementing seems like it will solve the issue. Maybe will be solved with Content Builder/Content Canvas. Sorry can't be more help.

Best Answer

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