[SalesForce] Marketing Cloud Abandoned Cart data to use in Journeys

the main answer to your problem are localized product catalog fields: Localization Documentation

Lets cover Availability:

I haven't tried it but i think that you cannot use localization options on the Availability field because its used to activate or deactive recommendations for that product over all recommendations.

What you would need to do is create either a Country_Availability that stores the countries where it is available seperated by ~. Then something like USA~MEX~CAN or whatever is in that field and you would use this inside the recommendation engine create rules like the following:

• Events and Attributes - Custom Attribute - Country (you need to insert it inside the predictive calls of a subscriber on your website inside setuserdetails) Includes MEX
• Actions - Include Items with Country_Availability contains MEX

And then create multiple rules for every country you have.

Maybe it is also possible to create localized availability fields but i am uncertain if these can be used inside rule manager.

Let us cover discount:

For discount you would need to create localized discount columns in your product catalog. Then create displays etc.. and use it inside the email. But you will need to write AMPScript to concat localization parameter to the recommendation call inside the email like "?locale=fr-fr" dynamically from the subscriberattributes you have. Remember you will need to have every field you want to display localized in a localized column inside the product catalog (also productnames etc).

Therefore your Einstein recommendation blocks need to be rewritten inside its HTML.

The other option is to code the localization option static into content blocks and use audiences that definitely only have that localization option. Therefore you would create a dynamic content block that has einstein content blocks inside of itself which have to be configured correctly by the rules from the dynamic content blocks.

I hope is what kind of understandable. If you have more questions or need clarification please comment on this post (or write per LinkedIn or Salesforce Collaboration Plattform, my name is always the same).

Before you might become angry from the process of the catalog image generation read this post:Catalog Generation Process

This might be "too little, too late", but this can now be done within the SFMC platform, with a new released (July 2020 Release) feature, called Behavior Triggers. In those, you can configure the session timeout that "should" determine the site's ability to identify the cart as abandoned.

Behavior Triggers

Set Behavioral Trigger Session Timeout Limit

In doing so, you'll be able to toggle the amount of time for a session timeout. Currently, this can be set in 15 minute increments, from 15 min through 3 hours. The session timeout configuration applies to all triggers that are created, which currently three (AB Cart, AB Browse, and AB Wishlist).