[SalesForce] Abandoned cart Journey using data from Track Code

In Marketing Cloud (SFMC) I used the track code to add cart and purchase.

How can I use the information about the abandoned cart in a Journey? Do I need to use any event?

I can see in Web analytics that has a number of abandoned carts, but the data extension "PI_ABANDONED_CART_ITEMS" is empty. Is it normal?

Best Answer

PI_ABANDONED_CART_ITEM is not currently being used by the platform, and will not be populated with data if a cart is being abandoned. You will need to reach out to Salesforce to ask for a daily data dump with SKUs and uuids from abandoned carts. You will need to identify which fields from the catalogue are required in the CSV file, which will be placed on your Enhanced FTP once a day. You will need to build an automation importing these files to a Data Extension, and injecting contacts with abandoned carts into a journey. This is the only way you can link the collect codes with emails.

Related Topic