If we would use 2 Business Units, would we still have the main Account with access to all lists from Business Unit level and all subscribers with a possibility to mail them all with a specific sender profile?
[SalesForce] Marketing Cloud Business Units
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Business can are particularly useful seperating your SFMC org either by Geography or Business Lines. In addition , marketing cloud does not come with a test environment and to "kind of " recreate this, you need an extra business unit.
Pros:
- You can determine which business units each your users have permission to seperate business units in the "Admin" section, which work well for your use case.
- You can seperate customer data between different business units, which sometimes is a regulatory requirement.
- You can control user access
Cons
- With the exception of shared contents and data extensions, manually copying shared process between business units is not an easier task. You would have to either do this manually (which can be tedious) or via the API (not beginner level stuff - great people have failed)
- When you have to work with Salesforce.com, you would have to enable Multi-org within your instance, which breaks profile personalization. Then you are at the mercy of the 15 mins polling time.
All Subscribers is a view that is shared by all Business Units in your account. A Subscriber added to All Subscribers in Business Unit A will typically be visible in the version of the the view visible in Business Units B and C along with all the profile attributes populated in Business Unit A.
The Status field in each Business Unit (the field that determines mailability and is updated through unsubscription) is a little more complex and is specific to each Business Unit. Depending on the Business Unit's settings, you can specify whether unsubscription should apply to just the current Business Unit or to all Business Units. The setting can be found in "Email -> Admin -> Business Units".
There's a deprecated feature called Business Unit Filters that used to allow you to select just a subset of All Subscribers that may be visible in a particular Business Unit. Few accounts have this feature available these days.
You'll find that access to All Subscribers is frequently blocked in many accounts to disallow users from Business Unit A from seeing Subscribers from Business Unit B.
And likewise, there's a permission to disallow viewing of All Contacts in Contact Builder
Best Answer
Not sure I get the full scope of your question, but overall - yes. All subscribers added in the Child Business Unit will also be added to the All Subscriber List in the Parent Business Unit - and thus, if you send an email to the all subscriber list - yes, you would have access.
If your data model is based on data extensions, then this wouldn't be possible from the Parent, given that the parent doesn't have access to data extensions stored in the child business unit.
However, if you use data extensions, you can populate a "total audience" data extension in the child business unit, by selecting data from both the child and the parent bu (i recommend 2 queries), first one selecting data from child, second selecting from the parent by adding ent. in front of the data extension name.
All depends on what you are trying to achieve.