[SalesForce] Salesforce reseller programme / Partner programme – Apto app – how does work

I came across this website – http://www.apto.com/. It seems to be Salesforce CRM which already has the org setup in such a way to benefit estate agencies the most.

I wasn't aware that this was possible? I thought the two routes with becoming a Salesforce partner were to either become a consultancy company via the Partner Programme or to upload a managed / unmanaged package to the AppExchange as a ISV Partner.

This seems to be re-selling Salesforce licenses at a markup, justified by a pre-configured org specifying a particular industry?

I wasn't aware that re-selling Salesforce licenses like this was a possibility?

Thanks

EDIT – some more interesting related information can be found here: Salesforce OEM license restrictions for end users

Best Answer

Salesforce allows you to build an application, called an OEM application, where your subscribers do not pay salesforce.com directly for licenses, but instead pay the OEM partner directly. In turn, the OEM partner pays a percentage of its license revenue to salesforce.com. Typically, salesforce.com loses a few bucks per license, but is still gaining revenue through volume licenses, and they don't have to deal with subscription costs, sales, marketing, etc. The standard OEM agreement prohibits Leads, Opportunities, Cases, etc (the "CRM" part of Salesforce), but allows custom objects, API access, and so on. The OEM wins because they no longer have to deal with hardware and platform software or system upgrades and maintenance, and can focus on building their purpose-built application. Here's more information about the OEM license types.

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