Learn English – Different meanings for phrase “off the regular price”

expressionsmeaning

What is the correct way to say a product can be bought with a discount of 30%?

Is it: “Buy this by 30% off the regular price.”?

What I want to say is that a 30% discount is being given, so the product will cost 70% of the regular price.

There seems to be a difference between of and off. Will this wording be misunderstood to mean that the product can be bought by 30% of the regular price instead of 30% “off” the regular price?

How do I say it correctly and without creating doubt?

Best Answer

30% off regular price = An item for £100 now costs £70

30% of regular price = An item for £100 now costs £30

You could avoid typesetting errors, as mentioned by GEdgar, by omitting 'regular price'. Any native speaker will understand what '30% off' means.

'30% of' doesn't mean anything on its own.