Everybody wants the copy-and-paste templates. They want paint by
numbers. But they also want big profits. They want scalable ad
campaigns that don’t quickly burn out or take tons and tons of ad
rotation. Sorry, you can’t have your cake and eat it too. (Sometimes
you can for a while, but it will fade, I promise.)
This is an excerpt from a book talking about Facebook Ads. I get the big idea of this passage but don't understand what "They want paint by numbers" means.
Best Answer
Paint by Numbers is a technique for non artists to achieve a reasonable result in a painting exercise.
Each number in the painting resolves to a particular colour and the non artist just has to pick the correct colour and stay [more or less] within the lines to achieve a reasonable result.
So, in context
Everybody wants a solution [for scalable ad campaigns] that is easy and can be achieved by a non marketing expert