Learn English – Where does the phrase “dead simple” originate

etymologyslang

It feels like there should be a story behind it, or perhaps a type of slang, but I can't find anything in various Web searches.

Best Answer

Dead here means utterly, absolutely, which is not a slang usage. Etymonline suggests that it hails from the 14th century, but does not explain whence it derived:

Used from 16c. in adj. sense of "utter, absolute, quite" (cf. dead drunk first attested 1590s; dead heat, 1796). As an adv., from late 14c. Dead on is 1889, from marksmanship.

I would guess the following: death -> permanence -> absoluteness. But this is all speculation. I doubt you'll ever find an authoritative history of this evolution.