[RPG] What makes a good pitch for a new game

campaign-developmentgm-techniquessocial

What should make up a pitch about a new game to a prospective group of players? What does a good RPG pitch entail? What should go into the case for why a game should be played (and why that GM is the right GM to run it)?

Best Answer

I'll assume you mean a verbal pitch, like you're sitting with your friends at a burger place and want to sell them on your new game idea.

This is sales, right? Not because you want to sell them a bill of goods, but because you have something that you think is valuable and that they will want.

  1. Believe in your idea. Don't waste your friends' time with something you're not excited about.

  2. Show your enthusiasm. Don't fake it, because nothing is worse than fake enthusiasm. Be honest, and show how much this game idea excites you. Use exciting verbs!

  3. Get to the point. This isn't a cold call. Your friends are going to listen to you because they're your friends, but don't lose them in the first seven seconds. Plan what you're going to say. Figure out how to distill this entire game into twelve words. That's the pitch. The rest is discussion. But have a mental list of bullet points of cool stuff for that discussion.

  4. Ask them to play. Everyone always forgets this part of sales: the call to action. Close your pitch by making it clear what you want them to do next.

Here's how I pitch my D&D 4E setting, Caldera:

Cyberpunk-infused D&D, in a giant Rome-like city overflowing with mutating magic!

And discussion points:

This is a world of new magic. When people gather together, it creates magical energy that flows through the streets and seeps into the earth below the city. They mine arcanite from the ground and smelt it into residuum to make magic items.

The city is a giant dungeon environment. It's stacked in eight layers, with buildings on top of other buildings. The streets are often dangerous, especially in the lower levels. But it's a dungeon where people live.

Most of the weird races and classes in D&D are magical mutations. There's a custom race, Gargoyle, that lets you play a neighborhood statue who has come to life.

And so on.

And after discussing it with them--when the discussion is starting to slow down--I close with, "I'm looking for players. Would you be interested in giving it a try?"