I wondered why no-one else had suggested the definitive answer, until I ran a Google search that showed it to be much more common here in Australia than anywhere else.
Winners are grinners.
or its long form
Winners are grinners and the losers can please themselves.
It is particularly apt that last night a high-profile (Australian) sportsman "won" a boxing match at the end of 10 rounds because his (South African) opponent believed the poster that said "12 Round Title Fight". Winners are grinners captures the spirit perfectly!
Fool me once, shame on you. Fool me twice, shame on me.
There we go. Please ignore that first one, it's just someone fumbling it.
The proverb basically means "I'll trust anyone, and they shouldn't take advantage because it is a bad thing to do. But if they do trick me, I would be a fool to trust them again."
Another one that is somewhat similar is the Aesop reference boy who cried wolf.
Best Answer
use it or lose it
Here's an example of usage:
Psychology Today
In other words: use your brain, or lose your brain.